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About Us

The Mission

The Curve Co. was brought to life to fill a void in the plus size fashion industry. As the number of plus size boutiques grew, we recognized that women needed more casual clothing options. We select quality items for you to shop from that make it easier to express your true style, everyday. 

Our mission is to provide plus size fashionistas with casual clothing that they can wear in their everyday lives.


 The Motto

"Get excited about getting dressed" 


The Owner 

Ronita Herron, of St. Louis, MO, founded The Curve Co. in 2019 while on maternity leave. Not wanting to return to work in a corporate office was her motivation to step out on faith. She has always had a passion for fashion, which was expressed through her first business, Nyne 18 Accessories. She is excited about connecting with each customer through the love of fashion and creativity.